Improve
Improve
Improve
Measuring the impact of your disaster risk communication is key to improving your content and its effectiveness.
Top tips:
- Measure your impact
- Monitor progress against your goal and objectives (with indicators)
- Evaluate what works and share your learning widely
First and foremost, measuring impact helps you to understand what works and what does not in achieving your objectives and goal. Ultimately, this can help to better protect populations. Measuring impact also helps to optimise your resource allocation and cost-effectiveness, enabling you to direct resources towards future plans, initiatives and formats that yield the best results. Demonstrating impact is also important in being accountable to stakeholders such as donors, partners and audience members, and helps to justify future funding.
Scenario: Improve – Learning what works in Pescaville
At various points during your time on-air, you conducted research among fisherfolk to understand your reach, relevance, engagement, trust, and impact.You measure if people felt better informed about the issues you listed for your talking points, including how to receive early warnings and stay safe, and whether they took any actions as a result.You saw marked progress against most of your objectives, but less so on some. You reflect on why this might be and you share it with the stakeholders to improve a new round of communication.
Resources
- BBC Media Action (n.d.) Summary of
- OECD (n.d.)
- International Organisation Development Ltd (2029)