Managing risk involves constant vigilance and information exchange among different groups of people. As new information comes forth – whether from scientific research, technological advancements, emerging risk, or community opinion and experience – you need to update and adjust your risk communication plans accordingly.

This continuous cycle of learning and adaptation helps to build trust and credibility with populations, as they see that disaster risk communicators are responsive and committed to providing the most accurate, up-to-date, relevant and actionable information.

Learning involves engaging with stakeholders, including at-risk populations, to understand their perceptions and concerns.

Assessing the effectiveness of your disaster risk communication requires investing in impact research to identify what works and what does not and why, and making necessary improvements.

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