Consider what influences the issue
Effective disaster risk communication will focus on a clearly defined issue.
Whether you already have a specific issue in mind, or are looking to define one, it can be helpful to reflect the wider context around the issue.
Contents of Disaster Risk Communication Hub
- Introduction
- Process
- Principles
- The four phases of disaster risk communication
- Understand
- Consider what influences the issue (you are here)
- Risk perceptions and cognitive biases
- Gather information
- Scenario
- Resources
- Plan
- Do
- Improve
- Understand
- Main publications
- Case studies
- Further resources
The model below can help you consider what influences an issue and the complex interplays between these factors.
Individual behaviour, social networks, government policy, and more, can all interact to exacerbate the issue or drive positive change.
For example, in some locations, gender norms may encourage males to take high risks to demonstrate an expected form of masculinity. And in some locations, women may be scorned for leaving home unaccompanied and therefore fail to evacuate when necessary.
Examining a problem through the categories in this model can help you to identify contributing factors and opportunities for change. This can help you inform how you prioritise your efforts with the resources available.
