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This guide shares tips for communicating climate change effectively. It is intended for communications practitioners and other champions of climate action working in developing countries. Regardless of their fields, practitioners will benefit from the guide if they have ever tried to explain to colleagues in their organisation, policy-makers, or the broader public how the climate is changing, how it affects them, and what they can do about it. 

The guide is focused on climate communications in developing countries because a large amount has already been written and debated on how best to communicate climate issues in industrialised countries. A large body of literature centres on convincing a sceptical or apathetic public in North America, Europe or Australasia of the reality of climate change. 

The guide contains many tips on how to magnify local voices to leverage positive change. The communications tips are also sensitive to developing countries’ needs to tackle persistent poverty and basic development needs, which are needed for a dignified life. For most people in developing countries, action on climate change looks different than it does in the industrialised world, where reducing over-consumption is a towering challenge.

And finally, the guide is geared toward convincing people to take climate action now, not tomorrow. The reality is that climate change jostles for people’s attention with many competing stories. It takes ingenuity to bump climate change to the top of the agenda and ultimately give it the political and public focus it deserves.