Report: Recommendations for increasing the reach and effectiveness of heat risk education and warning messaging
This report shares recommendations for increasing the reach and effectiveness of heat risk education and warning messaging from individuals who represent, serve and/or are part of potentially heat-susceptible communities in San Diego County, California. The population and physical geography of San Diego County make it an ideal place to elicit these recommendations. San Diego Country is populated by diverse urban and rural communities situated in varied climate zones, including coastal, mountain, and desert, with potential heat waves occurring throughout the year affecting different regions.
The recommendations were elicited during four focus groups, involving 43 participants, conducted virtually during spring and summer 20221. Key recommendations include:
- Diversity communication channels;
- Provide content that is specific, comprehensive and accessible, and;
- Conduct a formally coordinated heat risk education campaign.
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