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Case study
Date of publication
9 October 2024

Petpuja

BBC Media Action
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CountryIndia
DurationPart of a larger project: Roughly 3 months for this work
BudgetPart of a larger project so difficult to confirm.
ContextIn the state of Bihar, many lack the most basic amenities, let alone any form of media. Some areas have no access to radio or print materials, let alone mobile phone, television or the Internet.

Aims

Intended Outcomes

The aim of this project was around child nutrition, but the approach used to reaching remote audiences in 'media dark' areas is relevant to others attempting the same on issues of DRR.
Activities
  • Roadshows
    • Public announcements were made by motorbikes, signalling that a roadshow was coming, drawing attention to a "Petpuja theme song"
    • Health workers were notified through call centers that the roadshows were coming
    • Target audiences were mobilised to attend the roadshows.
    • Vans with trained staff travelled to the remote areas with mock traditional rural kitchens, large screens and promotional materials to share with attendees
    • At the events skits were performed, Interactive sessions encouraged public participation and videos were showed on the large screens
  • House-to-house visits were also undertaken to reach those who couldn't attend.
  • Interactive "apps" on tablets were used to help health workers communicate better.
Impact
  • 700,000 people reached. 18,000 interactive sessions conducted. 3,031 villages visited

Watch

and

Listen

  • on the 'Petpuja' project to reach rural audiences in Bihar India

Explore further

Country and region India
Themes Advocacy and media Children and Youth Food security and agriculture

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