Strengthening resilience through media in Bangladesh
The report details how BBC Media Action's "Amrai Pari" program contributed to building disaster resilience across communities. With an estimated 22.5 million people tuning in, the program successfully educated audiences on how to prepare for natural hazards. Viewers were inspired by the program's demonstration of self-reliant, community-based solutions, with 47% reporting that they had taken specific actions like storing food or learning new skills. The report also highlights how 78% of the audience improved their understanding of how to adapt to climate risks. Further analysis found that the program increased resilience by raising awareness and reducing the need for reliance on government support. Despite challenges in engaging the lowest income groups, adaptive programming and media outreach were key to the project's success, particularly in encouraging individual and collective action against climate risks.
The report suggests several approaches to sustain and expand the project's impact:
- Enhance collective efficacy: foster deeper community engagement and collaboration to strengthen the belief in collective action for resilience-building.
- Sustain local capacity building: continue investing in partnerships with local NGOs and media, focusing on integrating local leaders into national and local government disaster response frameworks.
- Leverage adaptive programming: build on the success of refining program content based on audience feedback, ensuring that future programming addresses gaps in driving community-level actions.
- Strengthen community-government engagement: improve connections between community members, local leaders, and formal government structures to align support systems with community needs for more sustainable disaster preparedness.
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