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Research showed that (Climate Asia, Bangladesh report)

• People worked together following a disaster, but were rarely taking action to reduce risk collectively or individually.
• Communities that worked together were more resilient to extreme events.
• People were reluctant to be the first ones in their villages to take unusual actions for fear of being different
• Even when people were willing to take action, they didn't know exactly what to do and thought that the cost would be prohibitive.

• To showcase practical actions that people can take using affordable, local materials, often incorporating traditional techniques or practices from the local area.
• To motivate people to take action together to reduce risk to a variety of hazards
• To 'normalise' taking action to reduce risk, even unusual or unknown ones
• To improve the communication of NGOs to better with the people they serve

Targeting: People across the country facing high risk from multiple hazards, especially the most vulnerable

Strategies: To identify practical actions that people can follow, sourced from local experts and innovative approaches that have proved successful in surrounding areas. Showcase 'people like me' demonstrating trustworthy, replicable and affordable techniques that ordinary people can do together.

• Media: National TV 'reality' programme (25 mins, weekly). Groups in a different location each week were challenged to tackle a problem together with the guidance of local experts.

Online media content, including animations and music videos

• Outreach: Roadshows and live events and demonstrations

Targeting: Key change agents, especially NGOs

• Capacity strengthening: Training to support communication for disaster risk reduction

Research showed that (Report: 'Building resilience: How research has been used…')

• 22.5 million people reached
• 78% reported better understanding of how to prepare for hazards
• 47% reported taking action to prepare

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• About 'Amrai Pari':